The practice
Three connected practices, one standard of craft.
I work across three connected practices — an agency, an embedded design-leadership service, and hands-on designer. Same person, same standards, different ways to work together.
One thread from insight to interface.
10+ years turning user insight into shipped products — research, service design, user experience, interaction design, user interface design, and design systems, sharpened with AI-first methods that move at the pace of modern product teams.
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Design programmes need a navigator, not just a manager.
Embedded design leadership without the hire — Design Lead and Design Manager in one. No job spec, no notice period, no ramp-up. 10+ years across startups and large transformation programmes.
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End-to-end, hands-on, from research to go-live.
Lead UX Designer with 15 years taking products end-to-end — from research and wireframes to prototyping, usability testing, design systems and developer handoff. UK Government and enterprise. London-based.
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